“Fans barely recognized her.” Kim Kardashian just ditched her signature dark hair for bouncy blonde curls—and the internet is losing it 💁♀️🔥 See her dramatic new look in the article 👇
Kim Kardashian is no stranger to switching up her look, but her latest hairstyle has truly taken fans by surprise.
The 44-year-old reality star and entrepreneur recently unveiled a curly blonde bob in a new SKIMS campaign, done in collaboration with designer Roberto Cavalli. In the striking image, Kim wore a scoop-neck swimsuit featuring a bold tiger face print—a nod to Cavalli’s archives. But it wasn’t just the outfit that turned heads: Kim sported bouncy blonde curls, held back with a wide red headband, giving her an entirely different look from her usual long, dark hair.
This dramatic makeover is the second hair change in the family this month. Earlier in June, her daughter North West, 11, also caught attention when she traded her natural dark hair for a bright blue color.
Back in February, Kim had another big hair moment. “We took off 7 inches!” he wrote on Instagram, making sure to clarify it wasn’t a wig this time around.
That said, Kim does enjoy using wigs to explore different styles. Just last August, she showed off vibrant red hair in an Instagram Story, only to return to her classic brunette look in the following post—hinting the change was just temporary.
For Kim, her hair is more than just style—it’s a reflection of her mood and mindset. “I feel more bold and confident when I’m blonde.” “But when I go back to brunette, I mean business.”
From sleek brunettes to curly blondes, Kim continues to keep fans guessing—and watching.
